ASOS Fashion Discovery Fashion Competition ASOS

ASOS Fashion Discovery Fashion Competition ASOS

Asos has chosen a genderless fashion brand, and an East London multifunctional label as winners of the 2018 Asos Fashion Discovery competition.

Wesley Harriott - Asos
Emerging brands Lyph and Wesley Harriott were selected by a panel of judges that included Lazy Oaf founder Gemma Shief; Asos’ CEO Nick Beighton; Style influencer Susanna Lau and Jo Hunt, head of womenswear buying at Asos.

Additionally, '60s-inspired brand Desree Akorahson received the People’s Pick award. The two winning brands will each receive a £50,000 investment, one-to-one mentoring from industry experts and a chance to sell their collections on Asos for at least two seasons.

The People’s Pick winner will have its collection sold on Asos for one season.

Lyph - Asos
Lyph is a brand that designs clothing with unisex cuts for a genderless feel. It rejects convention and combines menswear and womenswear elements, whilst merging design and functionality, according to the brand.

London-based Wesley Harriot champions multifunctional fashion with cargo pockets, neutral colours and original silhouettes. The brand produces and sources all products in London.

Finally, Desree Akorahson plays with the bold and vibrant concepts of '60s fashion. Eye-catching patterns and colour combinations accentuate oversized shapes and floral embellishments.
 

Copyright © 2018 FashionNetwork.com All rights reserved.

ASOS Fashion Discovery Fashion Competition ASOS 57
Fashion Design Studio: Learn to Draw Figures, Fashion, Hairstyles
ASOS Fashion Discovery Fashion Competition ASOS 27
Discover fashion designers and leather craft in Brussels Luxury
ASOS Fashion Discovery Fashion Competition ASOS 61
Asos unveils winners of Fashion Discovery competition - News
ASOS Fashion Discovery Fashion Competition ASOS 7
Studio Berot, Paris. Schooling in fashion design since 1954
ASOS Fashion Discovery Fashion Competition ASOS 81
IN THE STUDIO : MARTINE ALI Fashion, Culture, Music, Blog
ASOS Fashion Discovery Fashion Competition ASOS 26
Calling all young designers! ASOS wants you Dazed
ASOS Fashion Discovery Fashion Competition ASOS 15
ASOS Fashion Discovery Fashion Competition ASOS 8
ASOS Fashion Discovery Fashion Competition ASOS 69
ASOS Fashion Discovery Fashion Competition ASOS 73
ASOS Fashion Discovery Fashion Competition ASOS 80
ASOS Fashion Discovery Fashion Competition ASOS 37
ASOS Fashion Discovery Fashion Competition ASOS 18
ASOS Fashion Discovery Fashion Competition ASOS 24
ASOS Fashion Discovery Fashion Competition ASOS 47
ASOS Fashion Discovery Fashion Competition ASOS 60