GET MY ICONS
And our love for hand-drawn icons sometimes makes its way into other projects as well:
6. Minimalism that goes back to its roots
If you were to describe what minimalism was to a stranger, you would probably talk about a lack adornment in design, with a focus on functionality. You would probably also think of a neutral color palette of blacks, grays, and whites.
It seems that the true spirit of minimalism–pared down, functional design elements–has been lost and, instead, replaced with boring black and white color schemes. I suspect this was done to make up for the lack of processing power and screen size on mobile devices.
In 2017, that will all change. This is the year that minimalism, hopefully, gets its groove back. And that involves using a lot more color. Mobile devices are now just as powerful as computers and some even have better screens.
One of my favorite minimalist-influenced designs would have to be Medium’s logo. They were able to include a bunch of different colors but still create a very minimalist logo.
Another logo redesign that influenced minimalism with color happened a few years ago with Google, who happens to be a catalyst for many of these new trends. Theyshaved a little bit off their typeface but also debuted a whole new “G” logo, which I am still a fan of.
Everything about that screamed minimalist but there was not onemention of it in the press because true minimalism has been lost to the general public. Because it did not look like it was created before color was invented and only used one shape, it was not a minimalist logo.
Instead, it was more colorful and popped off the page–but it was still a minimalist logo. And following that redesign, like so many things before, people followed Google’s lead.
We have even started emulating a more minimalist style with our featured images for blogs.
The simple design clearly communicates the message of the graphic.
7. Useful GIFs
Everyone (well, almost everyone) loves GIFs. They are the perfect little conversation helper that expresses emotion when text won’t do the trick.
Plus, they do not require any special software to run, usually have a small file size, and can be embedded just about anywhere.
So they are better than videos and images, in most cases when loading time or data usage needs to be minimized. And I think that versatility is what will make them even better and more useful in 2017.
One of my favorite ways to use GIFs is as featured images for your blog posts or article. Instead of using boring stock images,invest a few minutes of your time in creating a GIF like the one below:
It does not have to be a work of art, but it definitely will draw attention to your post when shared on social media. One of the best examples of using a GIF as a blog header isthis post on The Next Web
Duotones are simply the combining of two colors on an image, usually using very bright or contrasting colors. They require a bit of design work but it is most definitely worth it.
Only a skilled designer can really create an amazing duotone. It is honestly past my skill level but that does not mean you should not include it in your 2017 design plans!
Spotify was one of the first to really push this type ofdesign into all parts of their branding, and many other brands have followed their lead since. Like below:
They have been able to use this approach to color to stand out in not only the streaming space but music in general. And you can use it in the same way for your industry!
This bold use of contrasting color will also bring some originality into your design. And hopefully make it pop on the white backgrounds of the many social media sites.
If you need some help getting yourgraphic design skills up to par, I recommend these articles: The Ultimate Guide to Designing Epic Social Media Graphics 6 Ways to Use Infographic Icons Like a Pro
The Do’s And Don’ts of Infographic Color Selection