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Subculture Status Confirmed Type: Cartoon, TV Show Year 2010 Origin 4chan Tags /b/, 4chan, /co/, bronies, colt, brony, my little pony, best of 2011, blacklist, animated series, tv show, cartoon (title), magical girl, reverse otaku, dhx Related Discussion KYM Forum Thread Additional References Encyclopedia Dramatica Facebook Meme Generator Reddit Twitter Urban Dictionary Wikipedia my LITTLE FRIENDSHIP sMAGiC Twilight Sparkle Pinkie Pie Rarity pink text font clip art logo magenta

My Little Pony: Friendship is Magic is a Canadian/American flash cartoon series, produced by Studio B Productions (now rebranded DHX), based on the My Little Pony universe. It was developed for television by Lauren Faust, who also did major work on both The Powerpuff Girls and Foster's Home for Imaginary Friends. Since its on-air debut in October 2010, the series has become extremely popular across the Internet by gathering a massive online following.

Fans outside the show's target demographic, especially teen and adult male fans, have come to be known as "bronies". Female fans of the show may also be referred to as "pegasisters".

History

Twilight Sparkle Rainbow Dash Pinkie Pie Princess Celestia pink cartoon mammal vertebrate horse like mammal art illustration

On October 10th, 2010, My Little Pony: Friendship is Magic was aired as part of the debut of the new television network, The Hub, which replaced Discovery Kids. On October 19, 2010, Cartoon Brew wrote an article about the show titled "The End of the Creator-Driven Era in TV Animation", which had an alarmist tone. Threads on 4chan's comics and cartoon board, /co/, attacked the article for this reason. The article and related threads generated /co/'s initial interest in the show, spurring several members to watch the first episode. After the second episode aired on October 22nd, threads about ponies started to boom on 4chan, gaining the show fans outside of its target demographic. Since then, the fandom has exploded across the Internet.

Early Development

The sudden and overwhelming influx of MLP-related media on 4chan soon led to an internal division between bronies and those who disapproved of the fandom, which in turn gave rise to the expansion of the fandom outside of the imageboard. Among the first MLP hub sites to emerge were Ponychan, a spin-off imageboard dedicated to hosting MLP-related media, and Equestria Daily, a portal news site for all things related to the fandom, from artworks and fan fiction to news, episode reviews, and interviews. Created in January 2011 by 23-year-old college student Shaun Scotellaro, Equestria Daily receives more than 175,000 visits a day.

GUESTRA DAILY "ALL THE PONY THAT'S FIT TO PRINT!"/all/ Imeta/ Inews/ larch/ Ishow/ /pic/ /merch/ loat/ lart/ /fic/ Imedia/ Icollab/ Irp/ looc/ Ig/ vinyl/ /phoenixl Idis/ Ichat/ Igala/ /int/ Front Page Themes ▼ Ponychan "Now 20% cooler!" Boards NewsFAQ Rules Contact Us Donate Recent Posts Meta /pic/- Anonymous /meta/ -Site Issues The place to discuss site rules and policies, as well as suggesting changes to the site itself. newsN News arch/ - Twilight's Library The resting place for the best threads from Ponychan's past. Don't forget your camera! /chat/ - Krist !rt4PMP8zGc Got a Nub? Ponies! /show/ _ - Friendship is Magic /chat/ - Manley T. McDragonpu.. The place to discuss the show and its universe, while gushing over the brilliance of Team Faust. The whole idea of 4chan is to act like a complete asshole. That's why they don't like tripcodes. It's a place where the normal amount of anonymity provided by the internet is not enough. They need to be both nameless and face... /pic/ - Pictures -I need pictures. Pictures of ponies! /merch/ Merchandise Show off your pony merch, official or otherwise loat/ -Pony General Anything pony-related that doesn't belong in another board (make sure to check first!) metal - Cage (Public Enemy Nu... If I add all of the mods I can see when none are online and Fanworks art/ Art

Meanwhile, the fandom also spread to major social networking, microblogging, and aggregate news sites, most notably through single topic blogs on tumblr and on reddit, which is now home to over 50 subreddits dedicated to MLP. In response to the growing demand for MLP-related media, Cheezburger launched the Memebase spin-off site My Little Brony in July 2011.

weekly discussion thread here, please also vote for next week's topic! MYLITTLEPONY hot new controversial top saved total-lee (1) 1区1 | preferences | logout Awesome u (tho5.deviantart.net) submitted 8 hours ago by iLeeoh 50 comments share save hide report 1553 0 search reddit mylittlepony Canterlot Park (bronytoss.deviantart.com) subscribe 34,986 Sentimental Fillies 2 192 submitted 5 hours ago by Lusht Show my flair on this reddit. It looks like: total_lee (edit) 24 comments share save hide report chimicherry or cherrychanga by Bio-999 (bio-999.deviantart.com) submitted 6 hours ago by motbob 11 comments share save hide report 3 174 Latest News Two details I don't remember having seen before from Cutiepox (imgur.com) submitted 6 hours ago by suddenly_ponies 14 comments share save hide report ·MLP Weekly Wrap Up #2 4 142 Win a Pinkie Pie Plushie! Emote Source Project Weekly Discussion Thread: Week 8 . Vote for next week's discussion topic . Check out /r/BroNYCon for convention Don't we all! (.imgur.com) 5 94 る submitted 4 hours ago by Huntress 0161 4 comments share save hide report meetup and event news Thunderlane and Rumble by Ende26 (ende26.deviantart.com) submitted 7 hours ago by Lusht 12 comments share save hide report 6 143 Rules I finally understand (chzbronies.files.wordpress.com) submitted 3 hours ago by UltimateEmber 5 comments share save hide report 7 69 1. Be pony-like! Please read our MLP Reddiquette Guidelines 2. Keep posts SFW 3. Keep posts related to MLP or the fandom. You should be able to tell it's related without reading the title. Off-topic discussion with other fans should go to the MLPLounge 4. No [fixed] submissions unless you are So many coloring pages, and you forget best villain? [Text and image found by me, created by 8 79 a_lot_of _fish] (i.imgur.com) submitted 4 hours ago by Dalek_Kolt 8 comments share save hide report Please Don't Tell Pinkie Pie by stratusxh on deviantART (fav.me)I Can Has Cheezburger? FAIL Blog Memebase The Daily What Know Your Meme LOLmart All Sites >» Demotivate Photobombs Graphs GIFs WTF Comix Derp Trolls Emos Rage Superheroes Pokémemes Bronles Fandom Sclence VideoGames Dolan Pls MEME BASE Cheezburger Login Email Password Join Now Login Featured Vote Upload ★ These Posts Are Magic ▲ HIDE THIS CLICK FOR MORE! VOTE GEEK in 2012 Become a YouTube PartnerThe Goodess s baked is. a. Try the New Cheezburger a CHEEZ You Tube GET STARTED Go! Search Bad Remake, Best Remake Go GRANOLA Jun. 29, 2012 Y U No Like Memebase? f Brad Kim, Don Caldwell and 326,587 others like this. Like CHE Newsletter Sign-up NCE Enter email OK In the cookie

Reception

Creator Response

The developer of the show, Lauren Faust, is well aware of the show's older demographic, as shown in comments to fans on her deviantArt page. She interacts with fans on deviantArt, and occasionally 4chan's /co/ board. Others who have worked on MLP have also responded to fans and expressed their delight about the popularity of the show. Supervising director Jayson Thiessen even stopped by for an impromptu Q & A session on Ponychan.

fyre-flye 31 minutes ago Hi /co/ people!! (am I allowed to call you /co/mrades?) Join the Solar Sisterhood! ar Reply Anonymous 12/09/10(Thu)18:14 No.21779031 Everyone calm down. We dont need to respond, she was just saying hello. Dont spam her account page Anonymous 12/09/10(Thu)18:17 No.21779075 >>21779031 l bet Faust is reading this thread right now, so Anonymous 12/09/10(Thu)18:18 No.21779105 >>21779075 She is laughing maniacally, shouting DANCE PUPPETS, DANCE fyre-flye 40 minutes ago hee hee "DANCE PUPPETS DANCE!" good one! Ok, seriously, I have to get back to work. Deadlines and what not.


On May 27, 2011, the Hub released an extended edition of Equestria Girls, a ponified version of Katy Perry's song California Girls. The release was exclusively given to Equestria Daily to recognize the site's dedication to the community, show, and to bronies in general. The video itself explicitly gives a shout-out to bronies, and additionally recognizes the fan-given name DJ P0N-3, pronouncing it "Pon-three" to emphasize the spelling.


The voice actress of the main character Twilight Sparkle, Tara Strong, occasionally gives shout-outs to bronies on her Twitter account. One of the more popular shout-outs was a tweet on March 7, 2012, where she acted as Twilight performing a short free-style rap, ending the tweet with the term "Twilightlicious". This was followed two days later by a VocalTweet where she sang the lyrics from the tweet in the voice of Twilight Sparkle. Both the term Twilightlicious and the VocalTweet proved popular among bronies, and resulted in fanart and fan videos; this eventually resulted in the show's other voice actors releasing similar short free-style raps.

MLP:FiM Movie Announcement

On October 20, 2014, it was announced that the Friendship is Magic series would be receiving it's first box office film. Variety magazine was first to break the story, with the show's producers confirming the announcement later that day on twitter.


Although the current reboot of the My Little Pony series had already received two theatrical length releases prior to the announcement, the previous films focused on the human universe of the franchise, making this the first film dedicated to the actual ponies themselves.

Media Coverage

Bronies have been mentioned in the mainstream media numerous times. While they are sometimes praised for their loyalty to the show, they are also attacked for their fandom. Media coverage spiked in June, July, and August 2011, with articles mentioning bronies appearing on Wired, Neatorama, Jezebel, and The Observer. Articles about the age difference between bronies and MLP:FiM's target demographic were also posted on parenting sites and blogs such as Momfia and Parenting. The show and its fandom was also covered by Fox News and Rocketboom (below). During the opening of The Colbert Report on August 1, 2011, Stephen Colbert gave a shoutout to "all my bronies that might be watching". This shout-out was also covered by Equestria Daily and The Daily Dot. A segment on The Jerry Springer Show with two guests claiming to be bronies in October 2012 caused a lot of controversy beforehand, as bronies rallied to warn others that the show likely would portray bronies in a negative light; similar advice was given by voice actress Tara Strong on her Twitter account.


Online Presence

On 4chan

Despite the outgrowth of the fandom, bronies have continued to maintain their presence on 4chan. While users of /co/ liked the series because of the artwork and animation, users of /b/ found themselves enjoying the plot and characters more. The "cute and cuddly" nature of this show runs contrary to how users of /b/ consider themselves. Pony-related threads often gained 200+ posts.

File 1297040178.ipg-(11 KB, 250x250) Post ending in 69 will become a pony. OPonymod [Janitor] !lulvwfN45GmE 02/06/11(Sun)19:56:18 No.307582411 [Reply] do it >>ロAnonymous 02/06/11 (Sun)19:57:17 No.307582608 Neeeeeeigh >> Anonymous 02/06/11 (Sun)19:57:43 No. 307582696 hay File 1297036794.ipg-(125 KB, 900x841]) O Flutter !Shy.frlUO2 02/06/11(Sun)18:59:54 No.307570842 [Reply] New pony thread, last one reached cap http://www.youtube.com/watch?v=JeJ6-gN0eB4 http://www.youtube.com/user/MyLittlePony 1080p Here are two really good ones for watching the episodes for all of you new bronies. First link, that user has all up to 12 uploaded so far(might have more haven't checked in a while) and the second one has the first few and last few in excellent quality and will probably eventually have them all pensivepony also has most of the episodes uploaded usually PONY BONDAGE 239 posts and 151 image replies omitted. Click Reply to view >> Anonymous 02/06/11 (Sun) 19:55:48 No. 307582283 NO MATTER HOLU GOOD IT FEELS DO NOT FORGET TO BREATH! It takes less than an hour for a thread about Ponies to hit the image limit? Awesome

From October 2010 to February 2011, Equestria Daily monitored the census & frequency of Pony-related posts on 4chan's /co/ (cartoon) board, publishing a series of statistical graphs showing the growing trend of My Little Pony on 4chan.

POSTS PER DAY IN PONY THREADS 6000 5500 5000 4000 3500 3000 2500. 2000 1500 1000.. 500 10 10

As the fanbase grew on /b/, a counter "hatedom" culture arose as well. Angry anons attempted to "sage" threads into submission. This was generally unsuccessful, due to the high comment volume the threads already received. Spamming porn and gore in an attempt to dissuade people from posting was also common. The animosity and division in the community eventually led to the creation of Ponychan.

MODS ARE ASLEER POST PONIES Minecraft Pony blue text cartoon mammal vertebrate nose font fictional character

On February 26, 2011, moderators on 4chan's /b/ and /co/ boards started to sage pony threads and ban users who posted in them. The mods' reasoning behind this was stated as: "Endless pony threads with no actual content other than reaction images. Go start your own pony imageboard". The massive numbers of bans issued served only to start a flame war between both sides. Those claiming that MLP-related threads were cancer and did not generate any original content likened the phenomenon to Boxxy. Ponies quickly became the subject of "Mods Are Asleep" threads. The bans were eventually lifted on February 27, 2011 on /co/, and March 1, 2011 on /b/.

/MLP/

During a thread discussion on /a/, a suggestion calling for the creation of a board dedicated to MLP:FiM resulted in the creation of the /mlp/ board. The new board was announced by moot on February 16, 2012, with the acknowledgement that it was time to embrace "one of the biggest subcultures in 4chan history" and that 4chan was "giving the ponies the home they deserved from day one" (below, left). This was also accompanied with a set of rules in place for the new board (below, right).

File: 1329457195 ipg-(64 KB, 424x336) □ Welcome to /mlp/. Pony moot lEp8pui8VW2 ## Admin 02/17/12(Fri)00:39 No. 1· [Reply] We fucked up and turned our back to one of the largest subcultures in 4chan's history. This was not out of malice, but ignorance, and responding to general upset from the rest of the community when pony threads began to overwhelm their respective homes. Ponies havent had a real home outside of /b/ and /co/ until today. So we're trying to make this right, and give the ponies the home they've deserved from day one. I ARE YOUA WIZARDP RIE honestly have no idea what to do with this board and will be relying on you all to set the culture and help come up with its rules and provide suggestions for janitors. I think a lot of you are tripfriends, so hopefully one stands out that would make a good one. I would ask that you try to centralize all pony related threads here in /mlp/, and direct fellow ponies from /b/, /co/ and others to this board. Friendship sure is magic, mootykins/mlpl Pony 1. This is the destination for all My Little Pony related content on 4chan. 2. Please no roleplay threads. 3. This is a work safe board. No pornographic images or other not safe for work content is allowed. This includes 4. Do not post "dubs" threads. 5. Threads should be about something show related, not someone 6. Please keep it civil! Bronies and ponies should play nicely, and if necessary keep to their own threads. 7. Remember, friendship is magic!

Although /mlp/ has since gained popularity, many bronies were initially hesitant about using it, believing that it might be trap; many thought the new board would effectively be a sting operation concocted in order to ban anyone who used it. A reason for /mlp/ originally being seen as a "ban trap" was because of 2005's "April Fur's Day" massacre. Opinions about the board itself also varied a lot upon its announcement. Some thought it unnecessary, while others stated that a new pony board was a terrible idea, afraid that mixing the /b/ and /co/ bronies together would cause spam posts and "hugboxing". Moot addressed these fears directly (see below).

File: 1329527725 png-(102 KB, 617x887) Anonymous (22/1/12 (iii)20:15 No.3HD/オ■ Reply! /mlp/ confirmed most threads mentioning that /mlp/ is a trap gets 404'd 8 posts and 2 image replies omitted. Click Reply to view. moot Ep8puiBVw2 ## Admin 02/17/12(Fri)20:21 No.34730

On YouTube

  • For a selection of MLP-related videos, please view this entry's video gallery.

Episodes of My Little Pony: Friendship is Magic can be easily found on YouTube, despite facing the risk of being removed by Hasbro due to copyright infringement. Many uploaders have had their channels taken down for uploading full episodes. Originally thought to have been a case of mass trolling due to the misspellings in the claims and the overwhelming support of the brony community by the MLP staff, the take-downs were confirmed to be legitimate by numerous cease and desist e-mails sent out by Hasbro's legal department in late 2010.


The decision to take down many YouTube channels and video download sites such as Ponyarchive.org left many bronies embittered, as much of the fanbase used these sites to access the episodes at whim. Ponyarchive.org now redirects the official iTunes website for MLP:FiM Season 2 downloads. Some members of the fandom regularly stream episodes of the show for public viewing.

Additionally, fans have uploaded a variety of YTPs, so-called Pony Music Videos (PMVs), and parodies. Dubbing the audio from famous movie trailers, TV shows, or video game trailers over clips from the show has also proved popular. Some dedicated animators have created miniseries that have gained quite a bit of notoriety, such as the PONY.MOV series, and the Friendship is Witchcraft series.

On Tumblr

Bronies have taken to the microblogging site Tumblr, and have created role-playing ask blogs as various characters from the show, or as original characters. Generally, these blogs take forms like those of "Ask Pinkamina Diane Pie" or "Ask Surprise!". The first well-known pony Tumblr was "Ask Applebloom" (shown below), which started in July 2011, and has since shut down. Other notable Tumblrs include Ask My Little Chubbies, Ask Fluttershy and Pinkie Pie, Ask Maplejack, and Ask Lyra. Many of the blogs are run by accomplished fan-artists, each with a unique art style. Tumblr users NeuroAster and Redge have created lists of active pony Tumblr blogs, and there is also a list on Google Docs.

Followers 602 THANK YOU FOR 600+

Fandom

  • For further information, see Bronies.

Brony is an Internet slang term that is used to describe a teenage or adult male fan of MLP:FiM. The term "brony" is a portmanteau of "bro" and "pony", and was coined on 4chan shortly after the pilot episode of the show on the Hub network. Though initially seen as a cult phenomenon outside of the show's traditional demographic of young girls, the bronies have since grown into a widely recognized fandom subculture and continued to retain their presence and influence on Internet culture and its hub sites.

Derpy Hooves

  • For further information, see Derpy Hooves.

Derpy Hooves is a nickname given to a background pegasus character. The moniker comes from a stillshot in the pilot episode, wherein the character is seen wearing a googly-eyed expression similar to the Derp face. The name Derpy was conceived by the fans on 4chan’s /co/ board on October 25th, 2010.
The show’s creator, Lauren Faust, later explained on her deviantART page that the character’s googly-eyed face was an error by an animator.
After the numerous appearances by Derpy in season one, the fans were very curious if the background character would continue to make appearances and if they would be more lines for her. The directer, Jayson Thiessen, responded that she would indeed be making future appearances and that they would be in an “I Spy” fashion.
The character is often portrayed in online tributes and fan fictions as the town’s “mailmare” despite her appearance in the show as a crew member of a moving company, which was established through fan-fictions released prior to the broadcast of the official episode. In this alternate storyline, Derpy is seen as being extremely efficient at her job despite her lack of dexterity and mental capacities.

Fan Art

  • For a selection of MLP-related images, including fan art, please view this entry's image gallery.

DeviantART has seen an influx of MLP-related pieces. As of July 3, 2012, over 300,000 results can be found with the search tags "Friendship is Magic". In addition, several groups dedicated to My Little Pony have been created there such as MLP-FiM and MLPFriendshipIsMagic. The popularity of art also spread through Equestria Daily's Drawfriend posts. These showcase the recent fanart from the last 1-3 days. Meme Generator currently also has several generators related to ponies. The large amount of pony fan animations has also warranted a dedicated collection on Newgrounds.MLP-dedicated image board Ponibooru also contains over 100,000 images as of December 17th, 2011. Ponibooru eventually shut down on August 1, 2012, with 191,274 images totaling 93.2GB present before shutdown. Since then, Derpibooru has taken over the function of Ponibooru.

SUPER DA's largest MLP community 24,335 Watchers Created Feb 2011Featured Series And Collections! My Little Pony Bronies rejoice, all those pony movies are here!

Music

Music within the fandom ranges from remixes and covers of songs from the show to completely original pieces. Musicians often post on the music forum site My Little Remix. Radio site Ponify.me streams music 24/7 and contains profiles for many MLP-inspired musicians. In an article on Rolling Stone, the show's main music composer, Daniel Ingram, was praised, as were a few brony musicians, such as The Living Tombstone, Alex S., and Eurobeat Brony.

Games & Mods

Fans have created numerous small flash games for the series, such as the Luna Game and Story of the Blanks.

Skins and mods for existing games, such as Team Fortress 2, have also been created. A series of character models based on MLP characters was also created for Garry's Mod (below, left). Various skins and mods have also been created for Skyrim (below, right), changing the player, various in-game objects, and even monsters.

Garry's Mod Rainbow Dash Pinkie Pie Fluttershy Pony mammal pink cartoon vertebrate horse like mammal sky fictional characterThe Elder Scrolls V: Skyrim Garry's Mod Pony

Cosplay

As with other fandoms, cosplay also has a notable presence amongst bronies. Cosplayers often share photos of their outfits online, and can be regularly found at conventions. On deviantART, searching for "My Little Pony Cosplay" generates over 12,000 results as of October 2012. deviantART hosts several groups dedicated to My Little Pony cosplay, such as MLP-Cosplay and My-Little-Cosplay. Similarly, groups dedicated to MLP-related gijinka art have specific folders for cosplay, such as Humanized-MLP and Human-Ponys. Simple outfits like shirts and accessories are sold on WeLoveFine and HotTopic, with more specific items being available on Etsy.

Lauren Faust Fluttershy Pinkie Pie Twilight Sparkle Rainbow Dash Rarity My Little Pony: Friendship Is Magic pink clothing skin yellow human hair color beauty lady costume blond cosplayJessica Nigri Pinkie Pie Rainbow Dash Twilight Sparkle Applejack My Little Pony: Friendship Is Magic Rarity Fluttershy Costume clothing cosplay costume pink social groupMy Little Pony: Friendship Is Magic Spike fashion accessory costume

Bronyspeak

  • For further information, see Bronyspeak.

The brony subculture has developed its own lexicon, consisting mostly words or phrases that were either taken directly from dialogue in the show or originally coined by the fans, taking to the habit of referring to each other the same way that the ponies do as well, using words like "somepony", "anypony", and "everypony".

Conventions

Since the establishment and mainstream recognition of the fandom, bronies have organized multiple local meet-ups and small conventions centered around the show, beginning with the first BronyCon, held in New York City in June 2011. The inaugural event was attended by 100 people and featured Cabal, the founder of RainbowDash.net, and Jayson Thiessen, the show's supervising director. The following two BronyCons also resulted in several hundred attendees and a lineup of several notable names within the fandom. The fourth BronyCon took place from June 30 to July 1, 2012, with more than 4,000 attendees, and featuring a number of the show's production staff and voice actors; headliners included Lauren Faust, John de Lancie and Tara Strong. Using footage and interviews from the event, documentary producer Michael Brockhoff created a documentary about bronies, with de Lancie, Faust, and Strong as executive producers. This documentary was funded with over 0,000 from Kickstarter supporters.


Other notable conventions include Canterlot Gardens, Equestria LA, and Everfree Northwest.

Search Interest

Search queries for "my little pony" and "friendship is magic" have risen steadily since October 2010 when the show was released.

External References

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